Our Business Model had its genesis in our inquiry, “how can we make our R&D based organization more competitive and effective?” This involves consistent and coherent choices across architecture, processes, people, and portfolios. Our business model combines the ‘Vertically integrated supply chain model’ and ‘Disintermediation Model’. The vertically integrated supply chain model is about owning and managing the supply chain activities (manufacture, distribution, and retail) for its products by the company itself. The organizations following the disintermediation model deal with the clients and customers directly via different channels. 

Leveraging our in-house expertise and market insights, our business model delivers product-led growth, innovating around core products, with the customer at the centre of innovation. The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. The above business model canvas gives insights about the customers we serve, what value propositions are offered through what channels, and how our company makes money.